Google Ads Management
Clean campaign architecture with tight ad groups, smart bidding, and conversion tracking that turns Google clicks into paying customers.
Campaign Management
What I Manage
Google Ads has dozens of levers to pull. Here's every area I manage to make sure your budget drives real revenue, not just clicks.
Search Campaigns
Keyword-targeted text ads that capture high-intent buyers at the moment they're searching.
- Intent-based keyword grouping
- Responsive search ad optimization
- Weekly negative keyword management
Shopping & PMax
Product listing ads and Performance Max campaigns powered by your product feed.
- Feed optimization (titles, categories, attributes)
- Performance Max asset group strategy
- Product-level ROAS tracking
Display & Remarketing
Visual ads for brand awareness and retargeting campaigns that bring back visitors who didn't convert.
- Remarketing audience segmentation
- Dynamic remarketing for product pages
- Frequency capping & burn pixels
Conversion Tracking
Proper tracking setup so you know exactly which clicks turn into revenue.
- Google Tag Manager configuration
- Enhanced conversion tracking
- Revenue attribution per campaign
Budget & Bid Strategy
Smart bidding strategies tuned to your business goals, not Google's defaults.
- Algorithm warm-up & learning periods
- Budget pacing across campaigns
- Seasonal bid adjustments
Reporting & Testing
Clear performance reports and structured testing to continuously improve results.
- Ad copy A/B testing framework
- Quality Score improvement tracking
- Actionable weekly performance reviews
Deliverables
What You Get
Search & Shopping Campaigns
Text ads targeting high-intent keywords plus Shopping campaigns with optimized product feeds.
Display & Remarketing Setup
Display ads for brand awareness and remarketing campaigns that bring back visitors who didn't convert.
Conversion Tracking Setup
Google Tag Manager, GA4 events, and Google Ads conversion tags properly configured to track real business outcomes.
Smart Bidding Strategies
Target CPA, Target ROAS, and Maximize Conversions strategies tuned to your business goals.
Landing Page Recommendations
Page-level suggestions to improve Quality Score, load speed, and conversion rates.
Monthly Performance Reports
Detailed monthly reports with spend breakdown, conversion data, quality scores, and strategic recommendations.
Scope & Pricing
Every Project Is Different
I scope every engagement individually based on your data, goals, and timeline. No cookie-cutter packages — just a solution built around what you actually need.
Data Volume
Number of SKUs, pages, or data points to process drives the scope of the project.
Delivery Format
Raw CSV, live dashboard, API integration, or automated reporting — each has different complexity.
Ongoing Support
One-time delivery versus ongoing monitoring, maintenance, and iteration on results.
Process
How It Works
Audit
Full account review — campaign structure, keyword performance, Quality Scores, ad copy, extensions, and conversion tracking setup.
Restructure
Rebuild campaigns with tight ad groups, keyword-to-ad alignment, proper match types, and Shopping feed optimization.
Optimize
Weekly bid management, search term analysis, ad copy A/B testing, and audience refinement based on conversion data.
Scale
Expand to Performance Max, remarketing audiences, and YouTube ads once Search and Shopping campaigns are profitable.
Deep Dive
Expert Insight
Quality Score: The Hidden CPC Multiplier
Your actual CPC = (Ad Rank of the ad below yours ÷ Your Quality Score) + a fraction of a cent. This means a Quality Score of 10 gives you a ~50% discount compared to a QS of 5. Improving from QS 5 to QS 8 can cut your cost per click by roughly 30% — across thousands of clicks per month, the savings add up fast.
The three components are weighted roughly: Expected CTR (39%), Ad Relevance (22%), and Landing Page Experience (39%). Most advertisers obsess over ad copy but ignore landing pages — which account for the largest share.
Shopping Feed Optimization: The 80% Win
Google Shopping campaigns are only as good as your product feed. Titles should front-load the most-searched attributes:"Tempered Glass Table Top Round 36 inch" beats"Round Table Top - Tempered Glass." Product type and Google Product Category should be as specific as possible. Custom labels let you segment by margin, best-seller status, or seasonal relevance — so you can bid differently on high-margin vs. low-margin products. Most e-commerce advertisers submit a bare-minimum feed and wonder why Shopping performance is weak.