Custom Reports & Analytics
Automated SEO audits, competitive price reports, sales performance summaries, and inventory health checks — delivered to your inbox on your schedule.
Report Coverage
What I Report On
Reports should answer questions, not create them. Here's every domain I cover so you always know what's happening across your business.
Sales Performance
Revenue, units, average order value, and conversion rates across all your sales channels.
- Multi-channel revenue aggregation
- Period-over-period comparison
- Top/bottom product identification
Advertising Performance
ACoS, ROAS, spend, and keyword-level performance across Amazon PPC and Google Ads.
- Campaign-level profitability analysis
- Keyword harvesting recommendations
- Budget utilization tracking
Competitor Intelligence
Price changes, new product launches, review shifts, and market positioning updates.
- Weekly competitor price comparison
- Notable listing change alerts
- Market position trend analysis
Inventory Health
Days of stock remaining, restock alerts, slow movers, and storage cost optimization.
- Restock urgency flagging
- Long-term storage fee risk
- ABC inventory classification
SEO & Traffic
Organic rankings, Core Web Vitals, traffic trends, and technical health scores.
- Keyword position tracking
- Core Web Vitals monitoring
- Technical SEO health scoring
Custom KPIs
Whatever metrics matter most to your business, tracked and reported on your schedule.
- Define your own KPIs & targets
- Automated delivery (email/Sheet/PDF)
- Executive vs. analyst report tiers
Deliverables
What You Get
SEO Audit Reports
Technical health scores, keyword rankings, Core Web Vitals, and actionable fix priorities. Lighthouse-powered.
Competitive Price Reports
Side-by-side price comparisons, market positioning, and price change history across all competitors.
Sales Performance Summaries
Revenue, units, average order value, and channel breakdown with period-over-period comparison.
Inventory Health Checks
Days of stock, reorder alerts, slow-movers, and storage cost optimization recommendations.
Monthly Recurring Reports
Scheduled delivery via email with PDF or interactive dashboard link. Set once, receive forever.
Custom Report Builder
Need a specific KPI view? I'll build a custom report template tailored to your exact business questions.
Scope & Pricing
Every Project Is Different
I scope every engagement individually based on your data, goals, and timeline. No cookie-cutter packages — just a solution built around what you actually need.
Data Volume
Number of SKUs, pages, or data points to process drives the scope of the project.
Delivery Format
Raw CSV, live dashboard, API integration, or automated reporting — each has different complexity.
Ongoing Support
One-time delivery versus ongoing monitoring, maintenance, and iteration on results.
Process
How It Works
Scope
Define your reporting needs: which metrics, which audience, which cadence (daily/weekly/monthly).
Connect
Build data pipelines from your sources: analytics, sales platforms, scrapers, and ad accounts.
Design
Create report templates with clean visualizations, executive summaries, and drill-down sections.
Deliver
Schedule automated delivery via email, Google Sheets, or hosted dashboard link. Set up anomaly alerts for critical thresholds.
Deep Dive
Expert Insight
Report Design Principles
The best reports follow the inverted pyramid: start with the conclusion ("Revenue is up 12% MoM, driven by Amazon"), then supporting data (channel breakdown chart), then raw details (SKU-level table) for those who want to dig deeper. Most readers stop at the first paragraph — make sure it contains everything they need to act.
One-Time Audits vs. Recurring Reports
One-time audits (SEO health check, competitive landscape) give you a snapshot and an action plan. Recurring reports (weekly sales, monthly competitive) track progress and catch problems early. Most clients start with a one-time audit, then convert to monthly recurring once they see the value. The audit pays for itself in the first month by identifying quick wins.